PPC Specialist
About the Role:
We seek an experienced PPC Specialist to lead our pay-per-click (PPC) campaigns and contribute to our broader digital marketing efforts. In this role, you will be responsible for developing, implementing, and optimising our PPC strategy to increase visibility, drive traffic, and generate sales leads across various digital platforms. The ideal candidate will have a solid background in PPC management, coupled with a broad understanding of digital marketing practices, including SEO, content marketing, social media management, and analytics.
Key Responsibilities:
- Develop, implement, and optimise PPC campaigns across platforms such as Google Adwords, Bing Ads, social media channels, etc., to increase traffic, leads, and conversions.
- Conduct comprehensive keyword research and create ad copies that are compelling, relevant, and targeted to the right audience.
- Set up and maintain tracking mechanisms to measure and report on campaign performance, identify improvement areas, and adjust campaign strategies accordingly.
- Collaborate with the marketing team to align paid advertising efforts with broader marketing goals.
- Stay up-to-date with the latest industry trends, technologies, and best practices in paid advertising to drive innovation and results continuously.
- Manage relationships with third-party vendors and providers to ensure maximum ROI from all paid advertising channels.
- Track relevant metrics using analytics tools, monitor KPIs, and report to senior management on campaign effectiveness (Google Analytics, SEMrush, etc.).
- Stay abreast of emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team.
- Analyse performance and share insights to develop optimisation plans.
- Update website٫ providing insightful and creative ideas for content marketing.
Candidate Profile:
- Proven experience in PPC campaign management, including keyword research, bid management, and analytics.
- Strong understanding of the wider digital marketing landscape, with the ability to integrate PPC with other marketing activities effectively.
- Proficient with PPC and analytics tools (e.g., Google AdWords, Google Analytics).
- Excellent analytical skills with a knack for interpreting data and making data-driven decisions.
- Strong organisational skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Exceptional communication and collaborative skills, with a flair for creativity in campaign development.
- Sense of ownership and pride in your performance and its impact on a company’s success
- Critical thinker with strong problem-solving skills
- Outstanding communication and team collaboration skills, proven to work effectively across different departments.
What We Offer:
- Competitive salary and benefits package.
- Flexible working arrangements.
- Opportunities for professional development and growth.
- A dynamic and supportive team environment.
This position offers an exciting opportunity for a digital marketing generalist passionate about PPC to drive significant impact in our online visibility and lead generation efforts. If you're looking for a role where your contributions are valued and you can work on a diverse range of projects, we would love to hear from you.
- Department
- Marketing
- Locations
- Support Centre (Oxfordshire)
- Remote status
- Hybrid Remote
Support Centre (Oxfordshire)
Our Values
We place our patients at the heart of everything we do and demonstrate through our actions that we have a deep understanding of their concerns, embarrassment and fears.
We strive to be the best in everything we do, from the clinical expertise of our consultants, therapists and nurses, to the operational systems and processes that we introduce to support them.
We believe that our patients’ trust is earned through the delivery of clinical service to the highest standard, adhering to clinical guidelines and good governance, and delivering evidence-based advice and treatments that our patients can rely on.
About The Dermatology Partnership
Founded in 2018, The Dermatology Partnership is a growing group of private clinics who are trusted experts in dermatology. We transform peoples’ lives by providing outstanding dermatology care.
PPC Specialist
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